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Campaigns - 白石龙野生音乐会

白石龙野生音乐会

Client:白石龙野生音乐会
Designer:Dadong&Taoren
Time To Market:2020

白石龙是深圳龙华区的一个城中村,相比其他的城中村多了一份中间的关系,不像其他的城中村要么过于脏乱差,或者过于城市管理化,在这里似乎有着一份相对的平衡,地理位置方便的同时相比其他的地铁线小区又便宜些许,在这片地区,既有着方便的地铁也有着大大小小的菜市场,不那么像城中村的城中村有着不一样的生长,在这里有着一批野生的音乐人。

如果说这座城市是一个完整的生命体,那么“白石龙”就是生命中最柔软的部分。有人说,深圳是一个追梦的地方,而梦的底色, 是白石龙野生音乐节。人人皆可音乐,类似卡拉OK的娱乐消遣方式,同时带来生活的气息。设备简陋,歌曲风格各异等不太符合“审美规则”融入环境空间后却有一种朴实的美。这种迷人的矛盾性是我们开始关注这种音乐形式并萌生创作欲望的主要原因。

白石龙野生音乐会是一个虚拟实验性的设计项目,白石龙是深圳的一座城中村。在这里有着一些路边和公园驻唱的音乐人,他们在这里生长发力,在周末几个人带着简单的演唱道具生长发芽,在这里希望开出一片自己的花园。视觉设计的概念来自城中随处可见的小招贴广告,它们在这里靠着自己无孔不入的能力占据的大大小小的墙面。设计上是运用几块大小不一的色块和文字、图片组合在一起,它们是灵活的可以通过不同的模块拼贴组合,就像这群追逐梦想的漂流音乐人可以在任何场地适应下去。

Baishilong is an urban village in Longhua District, Shenzhen. Compared with other urban villages, it has an intermediate relationship. Unlike other urban villages, which are either too dirty, messy or too urban, it seems to have a relative The balance of the city’s location is convenient, and it’s a bit cheaper compared to other subway line communities. In this area, there are both convenient subways and large and small vegetable markets, which are not so different from the urban villages. Growing up, there are a group of wild musicians here.

If this city is a complete living body, then "White Stone Dragon" is the softest part of life. Some people say that Shenzhen is a place to chase dreams, and the background of dreams is the Baishilong Wild Music Festival. Everyone can enjoy music, which is similar to karaoke entertainment and brings the breath of life. The equipment is simple, and the styles of songs are different. It does not conform to the "aesthetic rules" but has a simple beauty after being integrated into the environmental space. This fascinating contradiction is the main reason why we began to pay attention to this form of music and the desire for creation.

Baishilong Wild Concert is a virtual experimental design project. Baishilong is a village in Shenzhen. There are some musicians who sing on the roadside and in the park. They grow and develop here. On weekends, a few people grow and sprout with simple singing props, hoping to open a garden of their own here. The concept of visual design comes from the small posters that can be seen everywhere in the city, where they rely on their pervasive ability to occupy large and small walls. The design is to combine several color blocks of different sizes with text and pictures. They are flexible and can be collaged and combined through different modules, just like this group of drifting musicians chasing dreams can adapt to any venue.
Campaigns - 白石龙野生音乐会
Published:

Campaigns - 白石龙野生音乐会

Published: